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3D, AR & VR Boost Consumer Confidence In Online Purchases

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Accenture AR VR 3D Report

3D, AR & VR Boost Consumer Confidence In Online Purchases

3D, AR & VR Boost Consumer Confidence In Online Purchases

A recent report compiled by Accenture outlines how immersive technology, such as Augmented Reality, 3D and Virtual Reality have worked to increase online consumer purchase confidence. In a post-COVID world, this confidence increase is more important than ever, and may be the difference between a conversion and a bounce.

Accenture AR VR 3D Report

By surveying more than 3,000 consumers spread across North America, Asia-Pacific and Europe, Accenture has found that upwards of 47% of consumers connect better with a product or brand due to these technologies. This strong response was no doubt bolstered by the new limitations we all face in the wake of the Coronavirus pandemic.

In response to this phenomenon, companies are increasing their use of 3D, VR and AR in order to meet these newfound consumer desires.  To that point, Accenture found that 64% of leading consumer brands are investing in these areas.

Companies that invest in these areas, and therefore give their consumers what they want stand to boost consumer confidence in an online purchase by 4% globally and 9% in North America. You don’t have to be a mathematician to see the value in investing in these areas, according to Accenture’s Managing Director for Strategy and Innovation,

“The time to reimagine digital commerce is now, as consumers are ready for an evolution of the online shopping experience — especially in the wake of COVID-19. Brands need to understand how the rapidly accelerating area of immersive technology can help drive scale in this new era of online shopping.”

The study further found that consumers were willing to pay upwards of 47% more for a product if they were able to customize it using these new technologies. Pair that with the finding that 61% of consumers would be more likely to buy form a company that makes use of 3D, AR or VR, and it becomes clear that the future of ecommerce lies in immersive technology.

Accenture’s full report, titled Try it. Trust It. Buy It. is available in PDF form here.