3D is Back and Glasses-Free
Why does nobody over the age of ten watch 3D movies in theaters? Once the allure of dawning 3D glasses to watch a movie subsides, which I’ve found lasts for about one movie, you realize how annoying it is to have to look through glasses to enjoy the show. Our new partner, Holitech, has developed a screen protector that can turn any smartphone into a glasses-free 3D viewing device when coupled with Lucid’s latest software solution, Andromeda.
Who is Holitech?
Holitech Technology Co. (Holitech), is a leader in the manufacturing and supply of touch screens for the majority of mid-tier smartphones. From humble beginnings in 2004, Holitech has grown into a $3B+ organization with over 25k employees and office locations in China, India, Germany and the US, and its displays being used in millions of phones worldwide. Their latest innovation, Holoscreen, is an affordable screen protector that doesn’t just save your smartphone from cracks, but also turns its display magically into a 3D TV. Add the Lucid-powered application and now your able to capture and view your own 3D content.
What is Holoscreen?
Fitting perfectly on many different smartphone shapes and sizes, both iOS and Android, while being clear and tough, the Holoscreen does not alter the current smartphone 2D screen. However, when the accompanying app is opened, you can take your own 3D pictures and videos instantly, as well as watch movies which are remarkably crisp and clear–without any glasses or headsets–giving you the feeling of objects coming out of the screen towards you.
The application is run using our new software, Andromeda–a more mobile-friendly processing and energy efficient version of the 3D Fusion Technology which runs on high-end processing chips. Custom built for Holitech by Lucid’s Head of Computer Vision, Sheldon Fernandes, he had this to say, “After launching on top-tier devices last year, we kept innovating to create a lighter version of our 3D Fusion Technology to penetrate the market. Andromeda will not meet some of the requirements of high-end cinematic 3D content devices, but it was a perfect match to Holitech’s simple screen protector solution as it consumes less battery and runs on lower-processing chips.”
With 1.5 billion smartphones sold and shipped every year, the potential for such simple and affordable 3D content viewing, capturing and sharing is huge, and because the screen protector and app can even be used on older smartphone models, the market for this unique solution is substantially larger. Han Jin, our CEO and cofounder expressed his excitement, “Such simple solutions as the screen protector are essential to create a bridge between the state the industry is in right now to where 3D and VR/AR are going. It completely removes the friction for consumers.” The introduction of simple, easy-to-use technology is the best way to expand the 3D market and reach consumers. The app and screen-protector will be available later this year costing a total of $30. You can sign up for holoscreen now at (https://www.holoscreenprotector.com/).