Media Content Management Systems Are Better With AI
Media Content Management Systems Are Better With AI
As consumers move away from broadcast TV and increasingly seek their content on demand, it is more important than ever to tag media such as images and videos to improve user experience and searchability. Most importantly, AI can significantly boost the speed of tagging content in videos, photos, and audio media, without the inherent bias that comes with human-based tagging activities, easing the tagging burden carried by the media department.
AI Is Driving Personalized Video Recommendations
Netflix is well known for their content suggestion algorithms, and for good reason. With millions of movies and videos to choose from, the average consumer is unable to find content that interests them without these AI-driven suggestions. By combining AI-created tagging with predictive analytics, companies can suggest personalized content to their users, keeping them coming back for more. While video recommendations have already been possible in the form of human-generated personalizations, adding AI to the mix can significantly speed up the process while offering more accurate suggestions that are better tailored to the end user.
Even though Netflix is spending roughly $150 million a year on their content creation toolkit, the AI models save Netflix upwards of $1 billion every year. They do this by increasing service usage and thus customer retention, while also helping users discover new content that often costs less to deliver than the most popular content on their platform. Through advances in AI, these content personalization and management systems can be implemented as a SaaS/AIaaS solution by companies much smaller than Netflix, at a fraction of the cost, meaning smaller companies can now reach content suggestion parity with market leaders.
You media will never be the same once the power of Lucid’s Fusion Engine is unleashed. Our deep content tagging model pairs perfectly with personalized content recommendations, boosting engagement rates and video views. You are invited to contact us to discuss how we can help.
